For a global investment company, the team began with a full insights analysis of wellness trends and consumer needs across 16 markets in APAC.

The purpose was to understand the consumer adoption and behavioural drivers whilst consulting with multiple catering operations teams to understand any challenges or constraints​.

The output was a ‘Better For You’ food program with clear nutritional parameters and supported with a full marketing, communications and merchandising plan.

Not only has the program resulted in significant reductions in daily calorific intake and higher adoption of sugar-free drinks, but an overall increase in on-site facilities usage of +34%​ has also been achieved.